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How To Get Started With TikTok Advertising

How To Get Started With TikTok Advertising: TikTok’s popularity and app usage have skyrocketed in only a few years. By May of 2022, it has amassed 1 billion users around the globe. In addition, we discussed the fundamentals of TikTok and its use for marketing purposes in our earlier

How To Get Started With TikTok Advertising

Paid advertising on TikTok is another option for reaching the app’s audience and increasing brand awareness. The app’s massive user base suggests that TikTok advertisements might be an effective addition to your social media marketing mix.However, TikTok advertising is distinct from social media advertising in many ways. This article provides a comprehensive guide to advertising on TikTok, including information on the many ad formats available.

FAQs & Answers on How To Get Started With TikTok Advertising

1. How much do TikTok ads cost?

The price formula used by TikTok, which is based on a bid approach, is highly guarded. Campaign-level budgets must be $50 per day, and ad group-level budgets must be $20 per day, at the very least.

2. How can I optimize my TikTok ad campaigns?

You can optimize your TikTok ad campaigns by testing different ad formats, creative elements, and targeting options to see what works best for your brand. You should also monitor your performance data regularly and make adjustments as needed.

3. Are there any creative guidelines for TikTok ads?

Yes, TikTok has creative guidelines that outline best practices for ad content, including using catchy music, relatable humor, and engaging visuals. It’s important to follow these guidelines to ensure your ads are effective and engaging for users.

Types of TikTok ads

TikTok offers several types of ads that businesses can use to promote their products and services on the platform. Here are some of the most common types of TikTok ads:

  1. In-Feed Ads: These are ads that appear in the user’s TikTok feed just like regular videos. They can be up to 60 seconds long and can include music, sound effects, and visual effects.
  2. Brand Takeover Ads: These are ads that appear when a user first opens the TikTok app. They are full-screen ads that can include images, GIFs, and videos.
  3. Hashtag Challenges: These are sponsored challenges that encourage users to create content using a specific hashtag. These challenges can be a great way to increase engagement and generate user-generated content.
  4. Branded Lenses: These are augmented reality filters that users can apply to their videos. Brands can create their own filters to promote their products and services.
  5. TopView Ads: These are similar to Brand Takeover ads but are more targeted. They appear at the top of the For You page, which is the main feed on TikTok.
  6. Custom Influencer Packages: These are customized influencer campaigns that are tailored to a brand’s specific needs. Brands can work with TikTok influencers to create sponsored content that promotes their products and services.
  7. The Pangle advertisements: Only certain nations may use the TikTok integration on Pandle’s video platform to access video, native, and banner advertisements.
  8. Carousel ads: The news feed applications for TikTok have these advertisements, which may contain up to 10 photos.

Overall, TikTok offers a variety of ad formats that businesses can use to reach a large audience and increase their brand awareness.

How To Get Started With TikTok Advertising

Let’s look at how to put them up from your TikTok ad account now that you are aware of the many forms of TikTok commercials.

1: Open a TikTok advertising account.

  • Simply create an account on the TikTok Ads Manager as the first step. Before choosing whether you’re utilizing the account for a business or an individual, choose your billing nation or area. Next, select “Next.”
  • Enter some basic data, such your password and email address. Enter the verification code that was provided to your email after that. You will require the verification code issued to your phone if you decide to register using your phone number.
  • After confirming your agreement with the terms and conditions, click “Sign Up.”
  • After your brand has been authorized, enter onto your dashboard and complete the first account setup as directed. Then you may build TikTok commercials by following the instructions below.13 Tips To Grow Your TikTok Followers( Best Guide 2023)

2: Create and install the TikTok Pixel

  • Installing the TikTok Pixel, a piece of code that tracks website events (including how visitors got at your site, the device they’re using, and their location), is the next step.
  • You’ll build your Pixel by first setting up a “Web Event” in your TikTok Ads Manager after choosing “Standard Mode” or “Developer Mode,” respectively. Before installing your Pixel, don’t forget to examine your cookie consent settings. Next, download or copy the Pixel code, and then paste it into the header of your website.

3: Establish an entirely new promotion

By selecting the “Create” button from the “Campaigns” menu, you may create an advertising campaign. You will then have the ability to select your campaign target, such as increasing traffic, conversions, or app downloads.

Next, give your campaign a name and specify a minimum spending limit for it. In order to swiftly contact as many individuals as possible, you might select a lifetime budget. But if you allocate a daily budget, you may approach your target market carefully and gradually.

4: Create an ad group

To specify target audiences, campaign budgets, and ad placements, create an ad group.

Select the promotion’s objective or style:

  • Choose “App Install” or “Website” as the kind of marketing.

Decide where to post the advertisement:

  • Where your advertisements display on TikTok and its partner networks will depend on the ad placement option you choose. If you’re just starting out with TikTok advertisements, you may select “Automatic placement” to have TikTok arrange your ads for the greatest possible reach and return on investment. Additionally, you may manually insert advertisements on TikTok and its news feed applications.

Choose your artistic style:

  • When you use the “Automated Creative Optimization” function, TikTok will generate several versions of your material and gauge how well it performs. This function is always turnable off.

Identify your target audience:

Choose the area, gender, and age range of the audience for your advertisement. Additionally, you may add users with certain hobbies, users who speak a particular language, and users who have already interacted with your material.

Select on a delivery method:

  • Choose between fast and ordinary delivery. With standard delivery, you can be confident that your advertisement will run regularly over the course of your ad delivery term, during peak traffic hours. With accelerated delivery, your advertising spend is devoted to reaching as many people as possible as soon as feasible.

Step 5: Create a new ad

You can setup your first advertisement once your ad group has been created. As your ad creative, TikTok provides you the choice to submit a video or an image file. Make sure to adhere to the suggested ad standards for the best results. As a result, your advertisement will appear fantastic on TikTok and on all of the partner networks.

You may preview an ad once you’ve customized it to your satisfaction to get a sense of how TikTok viewers will see it. Before submitting your advertisement for evaluation, you may also determine at this stage whether it needs to be modified.

By giving your ad a name, you may further personalize it and make it simpler to recognize it from other advertisements in the same ad group. Then, to further enhance the impact of your message, input your advertisement text using 12-100 characters. It will be seen above your advertisement.

Next, based on what you want your audience to do, you may select from a variety of calls to action. To encourage your viewers to take action, you might use phrases like “Sign Up,” “Download Now,” “Contact Us,” “Book Now,” “Shop Now,” “Apply Now,” or “Learn More.” Finally, press “Submit” to finish designing your advertisement.

TikTok Promote may be used to increase current adverts

With TikTok Promote, a paid option, you may advertise your video content with the aim of increasing website traffic, video views, or new followers. Prior to beginning your campaign, choose an audience, specify your spending limits, and plan the length of your advertisement.

Step 6: Assess the effectiveness of your ads

After releasing your advertisement, your work is not finished; you still need to track your results to determine the effectiveness of the campaign. TikTok offers native statistics that may demonstrate the effectiveness of your advertisement in terms of impressions, clicks, conversions, and other metrics. To determine what works best for you, you may even test and evaluate the effectiveness of various ad positions and copy.How To Tell If Your Facebook Account Has Been Hacked

TikTok advertising best practices

Here are some best practices for advertising on TikTok:

1. Know your audience

TikTok is a platform that’s primarily used by younger audiences. Understanding your target audience’s interests and behaviors is key to creating effective ad campaigns.

2. Be creative

TikTok is all about creativity and entertainment, so your ads should be too. Use engaging visuals, catchy music, and relatable humor to grab users’ attention.

3. Keep it short and sweet

TikTok videos are typically short, so keep your ads under 60 seconds. Make sure your message is clear and concise.

4. Use hashtags

Hashtags are a great way to increase your reach and visibility on TikTok. Use relevant hashtags in your ads to make sure they show up in search results.How to Grow YouTube Subscriptions (8 Strategies in 2023)

5. Consider using influencers

Influencers have a large following on TikTok and can help promote your brand to their audience. Partnering with influencers can be an effective way to increase brand awareness and reach a larger audience.

6. Test and optimize

Like with any advertising platform, it’s important to test different ad formats, targeting options, and creative elements to see what works best for your brand. Use TikTok’s analytics tools to track your performance and optimize your campaigns accordingly. By following these best practices, businesses can create effective and engaging TikTok ad campaigns that resonate with users and drive results.

TikTok ad specifications

Now let’s talk about the technological aspects. Every video that you use as an advertisement must meet certain criteria. The whole list may be found in TikTok’s help section, however here are the highlights:

Aspect ratio: 9:16, 1:1, or 16:9
Video resolution: Resolution must be ≥ 540 x 960 px, ≥ 640 x 640 px, or ≥ 960 x 540 px.
File type: .mp4, .mov, .mpeg, .3gp, or .avi
Length: You have up to 60 seconds, although TikTok suggests nine to fifteen.


Businesses should create engaging and creative ad content that resonates with their target audience, utilize influencers and hashtags, and follow the platform’s ad specs for video length, aspect ratio, and file type. By doing so, businesses can reach a large and engaged audience on TikTok and increase brand awareness and sales.

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